Head of Marketing – BlueSlip Limited – Lagos

Job Descriptions
We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives

Requirements
Work experience as Head of Marketing with up to 8yrs
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google Ad words
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
Analytical mind
B.Sc. in Marketing or relevant field
MSc, MMP or any other postgraduate degree is an added advantage

To Apply
Interested and qualified candidates should send their Applications to: jobs@bluesliplimited.com using the “Job title” as subject of the email.
Application Deadline: 25th January, 2020.
Note: Please note that only shortlisted candidate will be contacted.

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