Job Description
We are looking for a creative Brand & Marketing Specialist to take full responsibility for our brand communications and marketing strategies and campaigns across all channels (online & offline).
The ideal candidate would be responsible for implementing effective marketing strategies to build our brand and increase customer engagement.
For this role, you will conduct market and competitive analyses, design promotional campaigns and develop profitable positioning strategies for our brands. Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s products and services.
Your responsibilities include; tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. You should have excellent communication skills and be able to express our company’s views creatively.
You should be able to oversee all marketing initiatives with the aim of building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels with the ultimate goal of improving business performance.

Requirements
Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
Strong commercial awareness with the ability to think strategically and analytically
Self driven individual with proven ability to work with minimal supervision
Excellent verbal and written communication skills
B.A/B.Sc Degree in Marketing, Communications or relevant field (desirable)
Vibrant and outgoing personality
An avid food lover with a love for desserts.
Demonstrable experience in managing SEO/SEM, marketing database, email, social media, Google Adwords and display advertising campaigns
Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate

Responsibilities
Ensure that our brand message, tone and communications are consistent across all online and offline channels.
Develop and execute ideas for creative marketing campaigns aimed at increasing brand awareness and business performance
Ensure all marketing and promotional campaigns are consistent with brand guidelines
Translate brand elements into plans and go-to-market strategies
Design advertising/promotional campaigns for new products and markets
Assess the performance of our advertising campaigns and events
Ensure strong brand presence in online and offline channels
Review packaging and positioning of products and suggest improvements
Research competition and identify opportunities for growth
Analyze market trends and identify new opportunities and challenges
Manage and monitor the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI.
Develop, design and implement marketing strategy to align with business goals, ensuring brand consistency
Oversee and monitor all marketing and advertising activities
Suggest and implement new initiatives to develop and increase brand awareness
Develop effective media campaigns and decide on appropriate distribution channels
Manage content distribution to various channels (online and offline) social media platforms to increase web traffic and drive foot traffic to all our stores
Oversee and manage all social media accounts
Maintain and build our social media presence across all digital channels
Generate, edit, publish and share engaging content (e.g. original text, photos, videos and news)
Measuring and reporting on the performance of all marketing campaigns and assess against company goals (KPIs) to ensure profitability
Build and develop strategic relationships and partnerships with key industry players, agencies and vendor partners
Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy
Oversee and approve all marketing/promotional material, from online graphics to hard copy fliers/banners, ensuring brand consistency
Receive customer feedback and generate ideas to increase customer engagement

To Apply
Interested and qualified candidates should forward their Applications to: hr@pinnahfoods.com using the Job Title as the subject of the email.
Note: Only shortlisted candidates will be contacted.