Our client is seeking to recruit a Brand Manager to look after and expand key brands of the product portfolios
The ideal candidate will in addition to brand management, be responsible for new product development (NPDs).
To investigate, design, and assess new and existing company products
Coordinate all stages of product development, from initial concept art, to finalization and distribution
Assess gaps in the marketplace and find niches to market new products
Work with market researchers to identify how to reflect a brand’s attributes in a new product, ensuring customer value and satisfaction with that product.
Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Develop strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
Analyse the success of marketing campaigns and creating reports
Supervise, advertise, product design and other forms of marketing to maintain consistency in branding
Meeting with clients and work with colleagues across multiple departments such as marketing and sales.
Manage budgets and a team of junior assistants
Organise events such as product launches, exhibitions and photo shoots.
Work with sales/ trade marketing teams/agencies
Understand trends and able to respond to customers’ wishes
Any other assigned duty.
B.Sc/HND in any business related field
Master’s Degree or an additional qualification is an added advantage.
6-8 years cognate work experience
FMCG experience; Understand market research
Cognate experience in alcoholic business very germaine
Handling of brands from ideation to implementation a strong requisite; this should include brand budget planning
Relevant and vast skill set in the Brand space.
Strong knowledge of social media and digital marketing
Strong campaign activation and Trade marketing activations
Data management using data to inform strategy
Ability to leverage brands through social media, PR
Experience working with other markets/ distributors.
Analytical skills and attention to detail
Creativity and an ability to produce innovative and original ideas
Team working skills
The ability to manage and allocate budgets
Written and verbal communication skills
Time and project management skills, including the ability to work on multiple projects at the same time
An ability to think strategically and come up with campaigns.
How to Appy
Interested and qualified candidates should send their CV to: firstname.lastname@example.org using the Job Title as subject of the mail.