Brand and Marketing Manager – House of Tara International – Lagos

Job Brief
We are looking for an experienced Brand and Marketing Manager who will be responsible for promoting and efficiently managing the Company’s brand and marketing functions.
S/he is to ensure that the company surpasses its brand and marketing goals

Developing, managing and executing all marketing activities for the company
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Supervise content deployment on all social media platforms
Supervise coverage of all Promotions, Campaigns, NPD, Events & Activations.
Creating the marketing strategy for the company in line with its strategic goals and objectives.
Analyze brand positioning and consumer insights
Co-ordinate marketing campaigns and some sales activities
Support Sales & Retail teams with merchandising materials, flyers, roller banner, digital selling tools etc.
Oversee the company’s marketing budget.
Creation and publication of all marketing materials in line with marketing plans.
Plan and implement promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Responsible for brand management and corporate identity
Monitor and report on effectiveness of marketing communications efforts
Conduct business review meetings with key stakeholders to track business planning
Foster relationship and growth between the company and Key Accounts, as well as address complaints and areas for improvement.
Work closely with design agencies and assist with marketing communication materials.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Ensure all events and sponsorship activities represent the brand in accordance with company policies
Oversee social media accounts and ensure brand consistency
Supervise the upload of articles and ensure that the company pages gain or exceed the set number of followers, likes, post, traffics among others
Track all activities on the Company social media pages
Perform other duties as may be assigned to you.

Requirements and Skills
Minimum of a First Degree from an accredited University
Relevant professional certifications and training is an added advantage
Minimum of 4 years of relevant work experience
Ability to create brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and using effective campaigns
Excellent analytical skills
In-depth understanding of brands and marketing trends
Highly creative and able to produce innovative and original ideas
Team working skills
Ability to manage and allocate budgets
Excellent written and verbal communication skills
Understanding of market research
Time and project management skills
Ability to think strategically and come up with excellent campaigns.

Method of Application
Interested and qualified candidates should send their CV to: using the Job position as the subject of the mail.

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